MEF Launches Research on Mobile Content and Commerce Trends in Africa

MEF Africa General Manager Jo Crawshaw writes…

It’s no secret that Africa is an incredibly exciting place to be involved in the mobile industry. Contributing 3.5% towards to continent’s total GDP and home to some of the world’s fastest growing economies, the African mobile market is forecast to quadruple in seven years, growing from a combined value of US$60 billion in 2013 to around US$245 billion in 2020.

KPMG logo

Despite the impressive growth and countless innovations coming out of Africa, barriers to market entry still exist. Challenges for those navigating the various regulatory environments and infrastructural issues, amongst others, are often cited as obstacles.

MEF Africa is in a unique position to have both global and local members working in this region that we’re so passionate about as an association. As such, we’re excited to announce that we have teamed up with local member KPMG to take a deep dive into business confidence, opportunities and challenges for mobile content and commerce in South Africa, Kenya, Ghana and Nigeria. We’re looking for respondents from across the mobile value chain representing companies working in these regions, to give us their thoughts on the industry.

Take The Survey Now

Galaxy S4The online questionnaire will take just 10 minutes to complete and all participants will have the opportunity to receive an advanced copy of the member-only report as well as a personal invitation to an international webinar where MEF members will discuss the key findings. We have no doubt that the results will be invaluable to help gauge mobile industry confidence and identify where to focus business opportunities and investments.

As an added bonus, MEF member Samsung Africa, have provided us with four Galaxy S4s and survey respondents will be entered into a draw to win one of these fantastic smartphones. See the MEF website for more details and prize draw terms & conditions.

We look forward to sharing the findings with you!

Jo Crawshaw is MEF’s Africa General Manager. Follow her on Twitter.

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