[infographic] More than a quarter of the top 100 free mobile apps don’t have a privacy policy

That’s according to the latest MEF research on the relative success of mobile privacy policies which examines when and how a privacy policy was made available, the language used and its word length.

Consumer trust also has its own award category at this year’s Meffys, the global awards for mobile content and commerce which will take place in San Francisco on 14th November as part of MEF Global Forum 2013.  The award recognises companies who are paving the way for managing mobile privacy and security in line with regulation and industry developments of best practice. 

Privacy Infographic


  1. […] it's the MEF (a global community for mobile content & commerce) that shares their findings in a Spotlight on Mobile Privacy Policies. The research follows MEF’s Global Privacy Report from earlier in 2013 which revealed […]

  2. […] An infographic of this research can be found here. […]

  3. […] has published a neat little infographic highlighting a few dos and don’ts. Have a look and go here for the full thing (and a version into which you can actually zoom into, […]

  4. […] have an infographic on app privacy policies. Only half of all apps offer a privacy policy prior to download and 28% don’t have a privacy […]

  5. […] globalna zajednica za mobilne uređaje i trgovinu, objavila je 20. avgusta 2013. analizu u tome kako top 100 besplatnih mobilnih aplikacija informiše potrošače o korišćenju njihovih […]

  6. […] to the latest MEF research, published last month, more than a quarter of the top 100 free mobile apps in the US across Google […]

  7. […] for companies wishing to monetize their products and services via mobile, offers a great infographic on their site that explains what customers expect, and where many mobile apps fail the user, either […]

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