Global Mobile News Round-up – Week 12th August

Global_News_MEF Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content & commerce snapshot.

 Global News Stories

Indians, Spurred By Adoption Of Low-Cost Feature-Phones, Download 2 Billion Apps From Nokia Store

Tech Crunch

The recent launch of cheap Nokia devices has stimulated a growing appetite for apps and games on the subcontinent, where the majority of the population don’t use mobile Internet or credit cards.

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Why Dayparting Must Be Part of Your Mobile Strategy


The term refers to dividing the day into several parts and providing unique programming during each — and it becomes especially relevant as mobile devices travel with users all day and night… says MediaWhiz Director of Marketing and Communications Keith Trivitt, “marketers risk seeing their mobile campaign fall victim to the old marketing adage that half of a brand’s advertising spend is wasted, but marketers don’t know which half it is.”

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68 Per Cent Interested in Adopting Mobile Payments

Mobile Marketer

68 per cent of mobile owners are interested in trying out mobile payments, according to research from Yankee Group – but only 14 per cent have actually completed a mobile transaction in the past three months.

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Indian Deregulation Opens Door for Messaging App Nimbuzz To Become A Telco

Tech Crunch

While most messaging app developers are chasing each others’ fluffy white tails further and further down the rabbit hole (I’m pretty sure there’s a sticker out there that illustrates this point), India’s Nimbuzz is heading in another direction: to join the ranks of the mobile operators.

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Rue La La exec: Multiscreen users six times more valuable than single-screen shoppers

Mobile Commerce Daily

A Rue La La executive at eTail East pointed to multichannel users as key to the brand’s success as more traffic, revenue and investment shifts over to mobile. Executives from Sears, Rue La La, and TapSense spoke during the “The Mobile Investment Debate: The Pros and Cons” session. One of the key takeaways from the panelists was that as mobile becomes a bigger must-have for retailers these days, being able to differentiate experiences across screens and industries will fuel investments going forward.

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HTML5 vs. Native Mobile Apps — HTML5 Is Down But Not Out

Business Insider

Native apps dominate mobile usage, account for the lion’s share of developer revenue, and perhaps not surprisingly, spark the most interest among those same mobile developers.  Is it too late for HTML5? Will the native app tidal wave overwhelm it and relegate HTML5 mobile Web apps to permanent second-class status?

Read More… (report)

Smartphone sales surpass feature phones

New research from Gartner finds that the global sale of smartphones has outstripped that of feature phones for the first time.

Worldwide mobile phone sales to end users totaled 435 million units in the second quarter of 2013, an increase of 3.6% from the same period last year, Gartner said.

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Facebook Reveals 78% Of US Users Are Mobile As It Starts Sharing User Counts By Country

Tech Crunch

FBA new level of transparency from Facebook will help the world see whether its mobile growth is entirely propped up by international users that don’t earn the company as much money. Today Facebook announced it will start sharing country-by-country web and mobile monthly and daily user counts. Facebook’s 101 million US daily mobile users make up a whopping 78% of its 128 million daily US users.

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Global News Round-up – These articles are not written by MEF and do not represent any views of individuals, members or the organisation.

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