Global Mobile News Round-up – Week 5th August

Global_News_MEF Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content & commerce snapshot.

 Global News Stories

Android Now Controls A Breathtaking 80% Of The Smartphone Market

Business Insider


Android’s dominance of the smartphone market continues to be remarkable. According to the latest data from IDC, Android now controls 79.3% of the global smartphone market, up from 69.1% a year ago.

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Facebook Announces Mobile Games Publishing

Mobile Marketing Magazine

Facebook has announced Facebook Mobile Games Publishing, a new pilot program to help game developers get visibility for their mobile games in the marketplace. The program will offer select game developers promotional support in Facebook mobile apps in exchange for a revenue share.

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Precise location, big data power charge marketers geotargeting strategies 

Mobile Marketer

With initial location-based trials behind them, many national brands are enhancing their geo-targeting strategies using geo-conquesting and behavioral data to provide a more precise location and increase relevancy.

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Whoa there cowboy: Asia’s IM apps aren’t taking over the world


We’ve seen Asian messaging apps rocket to acquiring over half a billion collective users in the past couple of years, with most of them — like Line, WeChat, and KakaoTalk — keen to expand globally. But interesting new data from Onavo provides a useful reality check.

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40 per cent of SMBs Use Mobile to Take Card Payments

Mobile Marketing Magazine

40 per cent of small and medium-sized businesses (SMBs) now accept payments using mobile POS systems such as Square or iZettle, according to a study from BIA/Kelsey. A further 16 per cent, meanwhile, plan to add this capability within the next 12 months.

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Survey suggests most Japanese smartphone users couldn’t care less about mobile sites

Japan Today

It wouldn’t be an overstatement to say that smartphones and mobile technology in general have changed our lives in ways that we might never have imagined even 10 years ago. Communication between people on either side of the globe has become almost instant, with a wealth of information quite literally at our fingertips, and we now have more processing power in our back pockets than the PCs that took up most of our desks in the late ‘90s.

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Brazilian Fed uses a pirated broker to send SMS to Brazilian citizens

The Brazilian IRS has sent “Pirated SMS” to taxpayers to warn them about the tax situation and update registration data. The spam service has been provided by the federal agency since as early as 2011.

Read More… (Portuguese)

If you want to make money from apps, forget about the app store


Considering the number of free apps that clutter the world’s many app stores and the pittance paid by mobile advertising networks to app developers, it was only natural that app makers would find other ways to make money from creating mobile software. A recent report by VisionMobile, a London-based research firm that looks specifically at developers, puts into numbers just how much developers earn in other ways—which is to say, a lot. Taken together, app stores sales and advertising together count for less than a quarter of all revenues for developers.

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Global News Round-up – These articles are not written by MEF and do not represent any views of individuals, members or the organisation.

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