Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content & commerce snapshot.
Global News Stories
Facebook Announces New Mobile Game Publishing Effort
TechCrunch
Facebook is formally announcing that effort at the Casual Connect conference in San Francisco, and they’re putting a call out for developers that are looking to participate. They didn’t disclose the revenue share they’re asking for.
Are NFC payments ready for prime time? Isis thinks so
Mobile Commerce Daily
The Isis mobile wallet will roll out nationwide later this year and will even make its way onto the iPhone, via a case with an embedded NFC chip. However, whether the necessary infrastructure is in place for wide-scale adoption is still a question.
Report: Android fragmentation tripled over last year
Fierce Mobile Content
The number of distinct devices running Google’s open-source Android mobile operating system has tripled over the past 12 months, according to a new report issued by crowdsourced carrier coverage mapping firm OpenSignal.
Mobile apps: The future of TV
Mobile Entertainment
The way people watch TV is changing as the mobile device becomes a more appealing form of viewing platform.
TDG have forecast that by 2020, around half of all viewing will be outside of a TV and will be on an application dedicated to a specific video service.
Money Goes Mobile – Infographic
TNS
Fantastic Infographic on Mobile banking; who, where, why?
PlayStation: Mid-Core Gamers Are the Future of Mobile
Allthings D
At the Casual Connect gaming conference, happening this week in San Francisco, PlayStation Mobile’s Sarah Thomson said the company is chasing an underserved market: Mid-core gamers, the fuzzily defined group between “casual” and “hard-core” gamers.
CHART: Here’s How Mobile Social Networks Have Become
Business Insider
Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.
At the same time, mobile usage is exploding. Advertisers’ desire for guaranteed attention, coupled with this explosion, helps to explain social media’s move away from traditional display ads — like Facebook’s right-rail ads — and toward so-called native ads that surface in a user’s stream, either as a tweet or a Facebook post.
At Current Pace, Tablets Will Outsell PCs By Q2 2014
TechCrunch
The PC market is in poor health, and consumers love tablets. When do those two trends cross? No prediction is perfect, but given simple trend analysis, it appears that by the second quarter of 2014, tablets will likely outsell the PC market.
That said, current market dynamics could accelerate, pushing us over that mark a bit sooner. Let’s get into the figures to untangle just where we stand…
66 Per Cent of Mobile Shoppers Abandon their Basket
Mobile Marketing Magazine
Although 68 per cent of people have already tried to buy something using their smartphone, 66 per cent said they have had to abandon the process because of obstacles they have encountered.
Mobile video gets massive: China’s Youku hits 200m daily mobile views
Memeburn
It’s mobile, mobile, mobile with China’s video sites these days as they chase China’s middle-income web users onto tablets and smartphones. Today Youku has revealed some of its usually private iResearch data to show that its site, thought to be the largest in China, had 14 million daily unique mobile visitors in June.
Global News Round-up – These articles are not written by MEF and do not represent any views of individuals, members or the organisation.
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