5 minutes with… Matthias & Associates

Timo MatthiasIn our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Timo Matthias introduces Matthias & Associates.

What does Matthias & Associates do?

I consult and help with hands on business development and sales. I utilize my wide network of people and associates to connect parties in order for all of us to do mutually benefiting business. With associates I refer to friends and long term business partners that I fully trust and who I have stronger relationships with than “normal” business partners.

When did Matthias & Associates launch and what growth have you seen?

I started in 2009 and since then worked on interesting and successful mobile projects mainly with the Venista Ventures group of companies as well as a few smaller projects.

What are your main goals?

Our main goal is to connect (with) people and do trusted and profitable business. In mobile I am currently mostly interested in the monetization of VAS content and apps as well as helping mobile operators to monetize on it.

Where do you see Matthias & Associates in three years’ time?

Helping mobile operators to monetize their data channel with content and apps – that is provided they have woken up and are more open to face the competition of the over-the-top players in an open minded way. Just because the short term revenues might look small/ too much effort for in comparison to the revenues they make from their “main” business does not mean it will add up and contribute significantly in the mid- to long term.

What aspect of mobile is most exciting to you right now?

Mobile affiliate marketing (CPA/success based marketing) and the monetization of apps and content while watching the tentatively ignorant (maybe even arrogant) mobile operators dying slowly…

 What’s the most critical issue that will hit mobile within the next 12 months?

Mobile operator’s reaction to a changing environment, massive growth in CPA /affiliate marketing and how the battle in mobile payment arena will evolve.

Those mobile operators that rise to the challenge, that are willing to change and that try to “maintain” their business by generating revenues from walking down new paths rather than “protecting” their known territory with old means.

 Timo Matthias is the founder and owner of  Matthias & Associates. Contact Timo directly or connect on LinkedIn  for more information.

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