MEF Middle East’s Office, co-founded by the Qtel Group, has published its third Middle East Mobile Content & Commerce Survey, carried out in partnership with KPMG. It found that overall the level of confidence in growth in the region remains bullish, and is growing. Fot the third year running, MEF again invited everyone who does business in the Middle East, no matter where they are headquartered, to share their insights into this key market.
The study offers a unique time line of business confidence in mobile content and commerce activities in the region. The market appears to be growing ahead of expectations with almost a half of respondents saying their company had grown, while just one in ten had contracted during the third quarter of 2012. 90% of respondents were optimistic about growth with notable increases in both mobile social networks (33 per cent) and mobile games (10 per cent) segments.
The results of the third ME Survey reflect the findings of MEF’s annual Global Consumer Survey released last month. Carried out in partnership with On Device Research it reveals the behaviour of mobile media users from across the world, giving unprecedented data and intelligence into mobile engagement and purchasing habits.
Head over to the MEF website to download the survey report in Arabic or English – available to all MEF members right now. Non members may download an executive summary of the findings.
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