Meffys 2012 now open for entries!

The mobile industry’s most coveted awards are back! MEF has officially opened submissions for this year’s Meffys, with a host of new categories to reflect the ever expanding mobile ecosystem, and indeed its own work and priorities, with categories for 2012 including the Consumer Trust and Social Responsibility & Development Awards.

Other new categories include Publisher on Mobile, Life Tools App and Brand on Mobile.. head over to the Meffys website to see all of the categories.

Judged by an independent and uniquely international panel of journalists, academics, analysts and VCs, the Meffys are the global benchmark for measuring success and rewarding innovation in mobile content and commerce. Last year, more than 350 industry leaders from over 30 countries gathered in London to attend the Meffys, and it was quite a show.

From 29th May, companies are invited to submit entries in 13 categories until the deadline of July 9th. The 2012 winners will be announced at a gala dinner on 12th September 2012 at the prestigious Park Lane Hotel in Mayfair – so you’ll need to get your submissions together and complete the on line entry form quick-smart.

Rimma Perelmuter, MEF Executive Director commented: “Now in their 9th year, the Meffys enjoy an unrivalled heritage as the global awards for mobile content and commerce. MEF reviews the categories on an annual basis to reflect the industry’s evolution and this year, we are recognising the profound impact of mobile on key verticals and consumers around the world. The new Meffys Consumer Trust Award will also honour those companies at the forefront of creating best practise in privacy and security, key to creating a sustainable ecosystem in 2012 and beyond.”

In addition to the new awards, all nominees in each of the four innovation categories will be given the opportunity to pitch to the C-level executives at the MEF CEO Summit to be held at City Hall, on the evening preceding the Meffys. The CEOs will then vote to determine the most innovative mobile product or service and the winner of this “CEO Summit Award for Innovation” will be honoured at the Meffys Gala Awards Dinner.

Opportunities for sponsorships are still available – If you want to showcase your brand to the most influential audience in mobile media, contact us today!

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