U.N. leads way with M-commerce charity initiative

Tens of thousands of Iraqi refugees in Syria will now be able to receive United Nations food aid by exchanging coupons sent to their mobile telephones as the first such electronic food voucher system in the world moves beyond its pilot phase to embrace those living outside Damascus.

This is an amazing real life example of mobile which combines charity with M-commerce and mobile coupons on feature phones. Going beyond pure monetisation, this demonstrates how mobile companies can make a real difference to ordinary people’s lives in disadvantaged circumstances.

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