MEF announces inaugural LATAM Board

Mobile Entertainment Forum (MEF), the global trade body of the mobile media and entertainment industry, announced today the election results for its inaugural LATAM Board.

MEF’s LATAM Chapter was launched in November 2009 to accelerate the growth of mobile media & entertainment across the region by creating dialogue between the industry and regulators, as well as driving initiatives that promote best practice and sustainable business solutions. The newly elected board was elected to a two year term and consists of industry leaders across Latin America with expertise spanning the mobile, media, entertainment and services industries.

Ron Czerny, CEO of Playphone and Chairman of MEF LATAM, said: “I am delighted to be voted Chairman of MEF LATAM and welcome our very experienced board of directors, a group which represent the interests of the entire mobile entertainment value chain. We will be building upon MEF’s expertise in fostering collaboration between the industry and regulators to promote sustainable business models and ensure that regulation is proportional to protect and grow members’ revenues and safeguard consumers.”
Jorge Partidas, CEO of WAU Móvil and MEF LATAM Vice-Chair, added: “I look forward to working with the new Board to drive MEF initiatives which accelerate the uptake of innovative business models across the region whilst tapping into the unique opportunities of these vibrant markets.”
Rimma Perelmuter, MEF Executive Director, commented: “LATAM is a key growth area for MEF and its members, with our latest Business Confidence Index indicating that Latin America’s share of the mobile entertainment market grew from 2% in December 2008 to 7% in December 2009. I have every confidence that the LATAM board will further accelerate growth and drive value for MEF LATAM’s members by creating new market entry opportunities, promoting sustainable business models to the market and tackling the challenges facing the industry across the region.”
MEF LATAM was launched with the support of 41 founding member companies: 2ergo, Abril, Acotel, Admin Ltd, Binbit, Blinck, Boltcel, Buongiorno, CFLA, Cleartech, Comfone, ComperaNtime, cVidya, Dada, Flycell, Getjar, Huawei, i-Free Brasil, Impact Mobile, KPMG, Mobile Intelligence, Mobint, NeoMobile, Nokia, Omnifone, PlayPhone, PureBros, RIM, Samsung, Silverstreet, Sony Music, Sony Pictures, SPB Software, Spring Wireless, Telefonica, TIM, TIMw.e., VIVO , Wau, Zed and Zero9 Brazil.
MEF LATAM Board 2010:
  • Chairman: Ron Czerny – Founder & CEO, Playphone
  • Vice-Chair: Jorge Partidas – Co-Founder & CEO, WAU Móvil
MEF LATAM Board Directors:

  • Rafaela Furtado – Mobile Business Manager, Abril Digital
  • Ana Paula Lima – Sales Director VAS, Spring Wireless
  • Jose Mannis – Founder & General Manager, MOBINT
  • Eric Nice – CEO, Arvato
  • Paulo Pessoa – General Manager, TIM w.e
  • Luca Ruju – General Manager, Zero9 Brazil
  • Filippo Satolli – Regional Mobile Director LATAM BU Dada.net, Dada SpA
  • Seth Schachner – Vice President, Digital Business, Latin Region, Sony Music Entertainment
  • Pieter van Dijk – Partner, Advisory, Performance & Technology, KPMG
  • Roberto Vila Nova – Strategy & Business Development, Director, Nokia

Filipe Roup Rosa is MEF LATAM General Manager.

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